lovely sisters – It’s gonna be a love story. Again.

It’s an attitude. A love letter to all women who are in the prime of their lives and see fashion as an expression of personality, strength, and femininity. The brand was founded with a mission: to fill a gap with an unspoiled, neutral, and international name for modern, high-quality women’s fashion—featuring excellent fit, timeless aesthetics, and genuine sartorial ambition, regardless of age or size. The market environment, brand story, target audience, collection concept, and distribution channels are all defined, tested, and proven over three years in practice.

The brand's founder, Jens Herzig, has never lost his passion for lovely sisters. On the contrary: building on the foundation he has already laid, he now sees excellent opportunities for a relaunch and the structured reintroduction of a brand that focuses on a target group that is set to grow empirically in the coming decades, given the largely comparable brand mix at most POS. He owns the naming rights, but he is not insisting on them. He is interested in the project and the story. The collection framework plan is in place. Cost planning, market positioning, brand story, marketing idea, procurement channels, and sales channels are clearly defined.

… especially attractive for those seeking a second pillar

• For established fashion brands that have reached their full potential.
• For bold fashion brands looking for a new target group.
• For experienced fashion brands whose traditional target group is slowly shrinking due to age.
• For all brands looking for an empirically growing target group with strong purchasing power.
• For all fashion chains and fashion corporations looking for a new own brand that is not only to be marketed at their own POS.
• For all fashion-affiliated and fashion-related brands that are looking for a second source of income to complement their own portfolio and do not want to start from scratch in terms of know-how.
• For all fashion-loving investors who want to invest in something that is innovative and truly new and has already passed the practical test.

LOSI Fashion Consulting supports the relaunch of lovely sisters strategically, creatively, and operationally—together with partners who recognize and want to actively leverage the potential of this brand. The goal is to intelligently develop the existing brand foundation and combine it with the strength of existing structures.

lovely sisters is ready.

For new perspectives. For strong partnerships. And for a love story that continues.

For more information, please refer to the company presentation.

Interim management

We offer experienced interim management with a focus on sales and marketing to further develop, transform your company or bridge bottlenecks on this platform.

Outdoor Collection

With our LS Performance outdoor line, we are focusing on high input margins and the elimination of order restrictions. We are focusing on profitability. To achieve this, we are taking an unconventional approach.