lovely sisters – It’s gonna be a love story. Again.

A clear vision. A major opportunity. A likeable, international name. Three years of hands-on experience.

lovely sisters is more than just a fashion brand.

It’s an attitude. A love letter to all women who are in the prime of their lives and see fashion as an expression of personality, strength, and femininity. The brand was founded with a mission: to fill a gap with an unspoiled, neutral, and international name for modern, high-quality women’s fashion—featuring excellent fit, timeless aesthetics, and genuine sartorial ambition, regardless of age or size. The market environment, brand story, target audience, collection concept, and distribution channels are all defined, tested, and proven over three years in practice.

History, or – when growth is no longer affordable…

The original legal entity behind lovely sisters was privately financed. The budgets needed to fund the growth of pre-orders for the Fall/Winter 2024 season—through production pre-financing—had been exhausted two and a half years earlier due to the COVID-19 crisis. Despite doubling pre-order quotas, declining return rates, and disproportionately increasing D2C and B2C sales, the shareholders had to pull the plug.

What remains is substance and conviction.

The brand’s founder, Jens Herzig, has never truly let go of lovely sisters. On the contrary: Based on what has already been achieved, he sees excellent opportunities for a relaunch and a structured re-entry today, especially compared to the often very similar brand mix at points of sale. He holds the naming rights but isn’t fixated on them. For him, it’s about the story. The collection framework is ready. Cost planning, market positioning, brand story, marketing ideas, procurement channels, and distribution channels are all clearly defined.

… especially attractive for those seeking a second pillar

For established fashion brands whose potential has been exhausted.
For bold fashion brands seeking a new target audience.
For experienced fashion brands whose core target audience is shrinking due to age.
For all brands seeking a growing and high-spending target audience.
For all fashion retailers and fashion corporations looking for a new private label that will be marketed beyond their own points of sale.
For all fashion-oriented brands that want to develop a second pillar to complement their existing portfolio without having to start from scratch in terms of know-how.
For all fashion-loving investors who want to invest in something innovative, truly new, and proven in practice.

This is where LOSI Fashion Consulting comes in.

LOSI Fashion Consulting supports the relaunch of lovely sisters strategically, creatively, and operationally—together with partners who recognize and want to actively leverage the potential of this brand. The goal is to intelligently develop the existing brand foundation and combine it with the strength of existing structures.

Partners wanted

We are looking for partners who don’t want to start from scratch but are ready to invest in a well-thought-out brand concept—with a clear target audience, validated market environment, and the opportunity to achieve sustainable growth together.

lovely sisters is ready.

For new perspectives. For strong partnerships. And for a love story that continues.

For more information, please refer to the company presentation.

lovelysisters_companypräsentation_EN_20

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Interim management

We offer experienced interim management with a focus on sales and marketing to further develop, transform your company or bridge bottlenecks on this platform.

Outdoor Collection

Rethinking business models. With our outdoor line, we focus on high margins and flexible retail prices—while keeping production costs low. Your advantage: Maximum profitability with minimal effort.

Business succession

We help you shape the transition of your company into the next generation. We bridge, moderate, step in if necessary and plan your company succession efficiently and sustainably.