Comparison

Traditional Brand Model vs. LS Performance

Outdoor pricing reimagined.

Same product – completely different results.

Our current comparison clearly shows the difference between a traditional brand model and the approach of LOSI Fashion Consulting:

Traditional Brand Model

Retailer purchase price: €68.75
RRP (Recommended Retail Price): €189.90
Factor: 2.7
Internal margin (brand side): ~60%
High cost structure (showrooms, shop-in-shop systems, own retail, field sales, excessive collection duplication, large delivery schedules, events, testimonials, self-promotion)

LS Performance (same product)

Retailer purchase price: €34.36
RRP: €189.90
Factor: 5.5
Internal margin (LS): 20%
Low cost structure
Exceptional markup calculations starting at 300% + X
No order restrictions
Flexible online ordering

Conclusion

Today, brands must be affordable.

Those who believe they need to lower the selling price because "brands sell better" often end up earning less. With us, it’s different.

Our proposal

👉 Simply reduce the selling price by 30% – and still achieve a higher margin with LS Performance for comparable products than in the traditional brand business. Or mark our products as high/low from the start. Your choice.

Transparency, not promises

Everyone can calculate their own margin individually:

In the attachment, we show the specific purchase prices for individual styles from our collection.

👉 You determine the selling price. Feel free to compare us with your own brand portfolio. The difference speaks for itself.

If you’d like to see the entire collection, just send us a DM – we’ll get back to you immediately.

LS Performance. No brand. No frills. Just margin.